Committees: MNWT Foundation | Marketing | Membership Managment | Future Directions | Key Women

Marketing Committee

Chair: Lucia Gonzalez

Plan of Action MNJOTS CIP Fall State CIP Winter State CIP

This committee externally promotes the Minnesota Women of Today. Activities include hosting informational booths at expos, developing media kits and new brochures, and providing promotional materials at state-sponsored events. This committee is comprised of representatives from across the state and several executive council members, including the public relations state program manager. In addition, this committee selects the annual Buckets of Sunshine Project from bids presented by the membership. If you are interested in nominating an organization for Buckets of Sunshine Project, please complete the bid form before the spring meeting; fill in the blanks, save the file to your computer, and email the file to the marketing chair.

Marketing Committee Meetings – All are Welcome!

Saturday, July 30 at 10 AM at Billy’s in Anoka
Saturday, December 3 at 11:30 AM at Billy’s in Anoka
Saturday, March 24 at 10 AM at McCann’s in St Cloud

For more information, contact Marketing Chair at marketing@mnwt.org

Ladies Night Out – A Statewide Membership Social!

Ladies Night Out is a joint promotion of the Marketing and MMC committees. The theme for 2011-2012 is “Share the Secret.” Why? We frequently call our organization the “best kept secret” – so why not share it! The mission of the Ladies Night Out is for every chapter to host an event on one night! The event will be promoted by MNWT on Facebook and Twitter. Your chapter should also submit a press release (click here for sample here).

Your chapters members out in public, having a good time is one of the best recruitment tools you can use in your community! The Ladies Night Out Kit makes this event even easier! Note that this kit will be sent soon.

The dates for 2011-2012 are August 11, October 18 and April 17.

• If you participate in 1 of the 3 events, your chapter gets an entry in the drawing.
• If you participate in 2 of the 3 events, your chapter gets 3 entries in the drawing.
• If you participate in ALL 3 events, your chapter gets 5 entries in the drawing!

Please send a photo of each event to Marketing@mnwt.org to submit your entry in the drawing. For a sample press release and suggestions, click here. Questions can be directed to marketing@mnwt.org or mmc@mnwt.org

Buckets of Sunshine Bids Needed

Do you have a favorite organization you love to support? Now you have an opportunity to share that organization with Minnesota Women of Today! The Marketing Committee will be reviewing bids for the 2012-2013 Buckets of Sunshine Program on March 24, 2012. Complete the bid form and send to the Marketing Chair by February 20, 2012. If you are interested in serving as the Buckets of Sunshine Chair but don’t have a project idea, please contact Stacy Pearson (marketing@mnwt.org) for ideas.

You will have five minutes to present the bid and why MNWT should support it. You will find out that same day if your organization was chosen! A WT member must represent the organization as the Buckets of Sunshine chair for the year. The chair will have a budget to provide information to chapters in CIPs.

Contact: Peggy Kaufman (statewideproject@mnwt.org) and Stacy Pearson (marketing@mnwt.org), Co-Chairs

Subcommittees

Buckets of Sunshine Project (Co-Chairs: Peggy Kaufman and Stacy Pearson )

Objective: to promote the Minnesota Women of Today while conducting a project that raises funds for the selected organization.

The 2011-2012 Buckets of Sunshine Statewide Project is Green Sneakers. Women of Today chapters will be collecting new and used tennis shoes.  To learn more about this project, visit the Buckets of Sunshine Project page or email the Statewide Project Chair.

If you are interested in nominating an organization for next year's Buckets of Sunshine project, please complete the bid form before the third trimester meeting; fill in the blanks, save the file to your computer, and email the file to the marketing chair.

Promotions

Objective: to ensure excellence while exploring ways to enhance Women of Today publications with respect to budgetary guidelines.

Display Boards – The Marketing Committee has 2 MNWT Expo Boards that chapters or districts may use, based on availability, with a $50. 00 damage deposit check make payable to MNWT. Once the board is returned to the Marketing Committee in its original condition, the check will be returned. Contact marketing@mnwt.org for more information.

Key Messaging – Do you know how to talk about Women of Today? Click here to download information on how you can formulate talking points about your chapter and your Women of Today experience.

Free business cards and more! -- Visit www.vistaprint.com for FREE business cards, postcards, magnets, pens and more. Join their mailing list for free weekly offers; you just pay shipping.

www.meetup.com – Some chapters have had success reaching a new audience by creating a chapter “meetup” group and posting their events. Costs vary. You can also use meetup to network with other volunteer groups that may be in or near your community. There is no charge to search for other meetup groups and contact them.

Radio PSA - Many chapters have had luck submitting public service announcements to a local radio station MyTalk 107.1. The talk radio format is geared towards women so it’s the perfect audience. Check out their website and email your PSA to the various personalities. Good luck! www.mytalk1071.com

Corporations/Presentations

Objective: to obtain a partnership with large corporations in the communities that have volunteer programs and will present information about Women of Today.

We are looking for ways to promote Women of Today through corporate interactions. If you have ideas on how to do this, please contact the Marketing Chair.

Expos (Chair: OPEN)

Objective: to market chapters in their community with an event that will generate opportunities to promote community involvement.

The 2012 Hands On Twin Cities Volunteer Expo will be held on Saturday, February 18 at the Mall of America. Women of Today will be represented with a booth and volunteers are needed to help promote our organization. For more information or to volunteer contact marketing@mnwt.org

Social Media (Chair: OPEN)

Objective: to create and maintain an online marketing tool that promotes Minnesota Women of Today.

The Minnesota Women of Today has a Facebook page and a LinkedIn page, a Twitter account and a YouTube Channel. We are constantly in search of new ways to promote our organization using new information techology. MNWT Social Media Guidelines, approved December 2011, are rules for using Facebook, Twitter and other social media. If you have any suggestions, comments, or questions, please send them to the Marketing Chair.