Recruitment | Orientation | Activation | Retention

Recruitment

As members of Women of Today, we are aware of the many opportunities available for personal growth, fellowship and community service. People outside our membership have not had the opportunity to experience the many benefits of our organization. Recruitment is a way to share these opportunities with other women in our communities. New members add a lot to our chapters including:

• Keeping our chapters fresh - new members provide new ideas
• Woman power - new members provide more help with projects
• Friendship - new members with whom to share Women of Today

The first step in successful recruiting is making a list of prospective members. Spend some time with your membership compiling a list of women in your community who may be interested in Women of Today. Keep the list handy and updated and use it to invite women to your events. Membership nights are a great opportunity to share Women of Today with prospective members. Every single thing your chapter does is a membership recruitment opportunity. Invite your prospectives to everything. Options give them a better view of what your chapter is all about. A key to membership recruitment is to ask your prospective members to join your chapter.

Tools

There are many tools available for membership recruitment. Each chapter should have a copy of the Membership Manual, a Public Relations manual and the M-Night manual. Additional copies are available at the state store or through the Ways and Means State Program Manager. For templates on the following tools, click on the key word:

• Chapter Brochure: Word | PDF
• Key Messaging
• Flyer
• Letters to E.C.F.E. programs
• M-Nights
• Letters to Businesses
• Phone Call Scripts
• Press Releases